Sources list for COMPARISON ESSAY ON HOW ADVERTISING EFFECTS CHILDREN:

Miller, Karl E. (2006). Anti-tobacco advertising has positive effects on adolescents. American Family Physician, v73 n6, 1084.
Television Exposure

KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan

Maddox L. Measuring Web Advertising Effectiveness In China. Journal Of Advertising Research. 1 Mar. 2003.
Global Marketing Differences

PETTY, RICHARD E., JOHN T. CACIOPPO, and DAVID SCHUMANN. (1983) "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement." Journal of Consumer Research 10, 135-46.
The Economic Impact of Michael Jordan

Levinson, Jay Conrad. Guerrilla Advertising : Cost-Effective Techniques for Small-Business Success. Boston: Houghton Mifflin, 1994.
Procter and Gamble (P & G)

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