Sources list for NEGATIVE CELEBRITY ENDORSEMENTS:

KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan

Steer, Toni. "The Atkins Diet: apparent endorsements by glamorous celebrities have boosted the popularity of this high protein, low carbohydrate diet." Practice Nurse, (2003): Nov, 44-47.
The Atkins Diet vs. the Drug, Xenical

Mathews, S. (2002). Negative aspects of Internet dating services. Retrieved December 20, 2004, from http://pegasus.cc.ucf.edu/~smathews/negative.html
Do Internet Dating Sites Isolate?

Van Mill, David (2003), Political Science 101 - Democracy And Its Critics: Theory And Practice Lecture. UWA SSCI Lecture Theatre, (13^th March, 2003). Negative Freedom.
Theory of Negative Freedom

West, Darrell, and John Orman. Celebrity Politics. Upper Saddle River, N.J.: Prentice Hall, 2003.
Celebrity Politics

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